We’re delighted to announce the launch of our Facebook application, Battle of The Fans.
Battle of the Fans is part of the World’s Biggest Mexican Wave, an online campaign we launched in March to drive awareness of the partnership between BT and pioneering Spanish wi-fi company FON.
BT FON is a community product, marketed through a community campaign, so it made complete sense to take the idea into a community based media.
And it’s hard to find a more passionate community than football fans, so we chose aim the Facebook application at this particular group, to drive the viral nature of the application.
A Mexican Wave on your own isn’t a Mexican Wave, so the application on Facebook is an easy way for communities to get involved and show their support.
You can show your support too by joining theBattle of The Fans.