This week our new work for Air New Zealand breaks online, outdoor and in print. We think we have captured the Kiwi spirit that sets them apart in the airline industry. What really struck us was the huge support we received from not only the marketing team, but people across the business that are still smiling and hugely enthusiastic despite trying times.
One of these people is B747 Captain, Peter Clulow. He's flown for Air New Zealand for 35 years. When we went looking for someone to hand paint a headline on the largest portrait poster (12.22m wide x 20m high) in London, he was in. However once he arrived from New Zealand and saw the site he had to admit that he though it was 'not that big'. Peter is spending Tuesday and Wednesday (7th & 8th October) on the end of a rope with a paintbrush and a can of green paint demonstrating a bit of Kiwi can do.
Thanks Peter. Rather more elegant than Jason, Nick or Keith on the end of a rope.
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