Sorry, last post on Absolute today, I promise. But I've just seen something amazing.
Zippy is one of Virgin Radio / Absolute's loyal listeners and an active contributor on their forums. He came along to one of our research groups at the start of the process.
This morning he interviewed Absolute boss (and our client) Clive, and now they've published the whole things on their website as a stream, podcast and photoset.
We had nothing to do with this, but I think it's genius. THIS is how you do a rebranding - open, transparent, conversational, and as honestly as possible.
Also, they've already got over 16 pages of SMS feedback from listeners, which we're pouring over, and already acting on. Modern radio is an amazing business. A real-time conversation with millions of listeners participants. Remember that from a few years ago?
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