Marketing Week Brand Summit 2008

Hello to everybody who saw Glyn present at the Marketing Week Brand Summit 2008. Sorry it's taken a couple of days to get the presentation up here - I flew off to Malta straight after speaking, and the internets were too weak there to sort it.

| View | Upload your own

Sorry also that the presentation wasn't as polished as I would have liked. I only had a day's notice (I was standing in for the stand in!). I think the main casualty was that people took away the impression that eBay are reckless experimenters, just randomly trying stuff. Nothing could be further from the truth - be assured they have a strong culture of rigorous analysis. I just didn't have the time to include much data in the deck.

Glyn

Albion in Campaign's Top 100 Agencies

We were pleased with our 'school report' in Campaign's Top 100 Agencies feature last week. Click the image below to read the detail (they don't seem to have the school reports on their website to link to).

We especially liked them calling Jason a 'daredevil' (!), and that we agreed with them on our score - 7/10. We allowed ourselves to be happy about 2007 for about, ooh, 5 minutes, but we're a self-critical bunch, and are pushing ourselves even harder in 2008.

Virgin Media vs. Joost

We’re doing some guest blogging over on madcomments - the blog of mad.co.uk, which is the online home of Marketing Week, Design Week, Creative Review etc.

In our first post over there, Jason contrasts the launches of Virgin Media and Joost. It’s pokey stuff and well worth a read (but we would say that wouldn’t we!).

 

Albion develops MyDeco brand and marketing

Lots of people are quite interested in MyDeco, because it’s Brent Hoberman’s first big start-up since lastminute.com:

The Sunday Times'
'Dotcom stars have designs on your home'

Mad Comment's
'The Brent and Martha Show'

Love Creative's 'Mydeco'

TechCrunch UK's
'mydeco launches assault on the home front'

We were excited when we heard rumours about what they were planning early last year (when they got funding as a start-up called ByDesign), because we thought they had a great idea. Finding and buying home furnishings is really hard work. No shop ever has all that you need, and it’s hard to imagine how items from different shops will fit together. MyDeco brings lots of great brands together in one place, helps you put their items together in ‘looks’, and even helps you visualize what your room will look like.

So we were really chuffed when they approached us to help them develop their thing. We’ve been working with Brent and the team since early last summer to create the brand strategy and brand identity for MyDeco.

And we’ve got an online campaign breaking on the 11th Feb, with banners that aims to intrigue people with a sneak peak into the deco of some famous folks. If you click through you’ll then be able to buy that person’s look for your pad.

And Brent’s said some nice things about us: “Albion have an amazing track record in launching brands, from Skype to Innocent Kids, and they’ve done another brilliant job for us.”

Bless!